• Marketing Campaign & Promotion

4/18/2024

G7 TAXI TEAMS UP WITH KBANK FOR SEAMLESS PAYMENTS

G7 Taxi and KBank have forged a groundbreaking partnership to revolutionize urban mobility in Vietnam. By integrating KBank 's cutting-edge POS devices, G7 Taxi aims to enhance customer experiences through seamless digital payments, marking a significant advancement in the traditional taxi industry's modernization journey.


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Taxi G7 and KBank signed a strategic partnership on the morning of April 8th in Ho Chi Minh City.



G7 taxi teams up with KBank for seamless payments, ensuring every trip is enjoyable.

In the competitive landscape of taxi services, G7 Taxi stands out as a frontrunner by investing in technology and customer-centric approaches to retain its traditional clientele. Inspired by successful models from advanced nations like Japan, South Korea, and France, G7 Taxi adopts a brand-focused strategy, eschewing vehicle ownership to concentrate on market development, customer relations, and strategic partnerships. Through collaborations with prominent taxi companies such as Thành Công Taxi, Ba Sao Taxi, and Sao Hà Nội Taxi in Hanoi, G7 Taxi consolidates its operations under a unified brand identity, becoming the largest taxi brand in the city with a fleet of around 3,000 vehicles across 12 districts, offering swift service with an average wait time of just 2 minutes.

Being competent against other technology taxi, G7 Taxi has become more and more well-known among Vietnamese commuters due to its ease of use, offering a familiar and hassle-free experience via phone call. This allows users to easily request a ride, providing another seamless and user-friendly option for accessing transportation services. It provides unparalleled convenience for residents, prioritizing safety, comfort, and meeting both family and business needs. In contrast to other competitors which adjust fees based on factors like weather conditions and peak hours, often resulting in unexpectedly fluctuating prices, G7 Taxi offers transparent and fixed pricing systems under any circumstances, promoting reliability and trust among its users. G7 Taxi also prioritizes passenger safety by employing qualified drivers and implementing stringent safety measures, which resonates strongly with customers who prioritize both comfort and security. Additionally, G7 Taxi maintains high cleanliness standards, ensuring a comfortable and hygienic environment for passengers throughout their journey.

Despite the dominance of technology-driven rivals, recent statistics indicate a resurgence for traditional taxis, fuelled by their adoption of new technologies and strategic collaborations. With over 130 traditional taxi brands partnering with banks to introduce advanced taxi-calling systems, the industry is on a path toward modernization. However, the key to their success lies in seamless cashless payment integration, ensuring a competitive edge in today's evolving market landscape.



At the signing ceremony, both parties set the goal of implementing a plan to install 3,000 KBank POS machines for G7 taxis and increasing the number of transactions through POS machines.

On the morning of April 8, 2024, KBank and G7 signed a MOU officially marking a significant collaboration between two industry leaders. The ceremony signifies a formal agreement between Mr. Chatuporn Boozaya-Angool, General Director of KASIKORNBANK PUBLIC COMPANY LIMITED Ho Chi Minh City Branch (KBank), and Mr. Nguyen Anh Quan, CEO of G7 Taxi Vietnam. Both parties have ambitions for this collaboration, with 3,000 POS installations planned for its own taxis and an increase in the number of transactions.

Mr. Chatuporn Boozaya-Angool, General Director of KBank, emphasized at the MOU: “At KBank, we believe in the power of collaboration to drive progress. By combining our expertise in financial services and new technology like the KBank POS device with G7 Taxis innovative approach to urban mobility, we are poised to reach new heights together."

According to PwC Vietnam's report "Payment Revolution: Toward 2025 and the Future Vision," only 30% of Vietnamese adults currently use digital banking services. This suggests significant growth potential for the electronic payment market in Vietnam, with increased adoption expected to unlock market opportunities swiftly.



From left to right, Mr. Chatuporn Boozaya-Angool, General Director of KBank Vietnam, and Mr. Nguyen Anh Quan, CEO of G7 Taxi Vietnam.

Mr. Nguyen Anh Quan, CEO of G7 Taxi Vietnam, shares: "Even though G7 already offers payment via QR Code or our app, as the standard taxi unit applying the 4.0 technology revolution to the operation and management of traditional taxi companies, our diverse range of products meets nearly all transportation-related needs, constantly improving customer experiences, especially regarding digital payment. Compared to local banks in Vietnam, even KBank has just entered the Vietnamese banking industry. However, they are highly ambitious and possess advanced technology to construct this digital payment system for our clients. This is demonstrable, which gives us confidence that our collaboration with KBank is a significant turning point for G7 Taxi.

Unlocking Success for Traditional Taxis: The Power of Digital Payments

The KBank POS device redefines payment processing, offering tailored features for businesses and customers. With all-in-one acceptance, it accommodates card and QR payments, including Apple Pay and Google Pay via NFC, ensuring seamless transactions. Its sleek design, portability, and long battery life empower businesses to accept payments anywhere. E-receipts and real-time transaction monitoring enhance efficiency, setting a new standard for modern commerce. KBank, a leading financial institution in Thailand, champions innovation and customer satisfaction. With a history of embracing technology, KBank continues to set industry standards and drive economic growth through digital solutions and strategic partnerships, promoting financial inclusion and empowering businesses in today's dynamic landscape.



KBank's POS solution product supports card and QR payments, including Apple Pay and Google Pay via NFC, ensuring seamless transactions.​

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