Following the success of the launch campaign for the first credit card product in Vietnam named KBank Cashback Plus, KBank has ignited a frenzy with our new product across social media platforms.

KBank Cashback Plus – KBank’s new product in Vietnam

Introduced on April 25, 2024, KBank Cashback Plus credit card has swiftly garnered acceptance from many Vietnam customers, owing to its ability to automatically cashback up to 10% for all transactions. Moreover, card owners can receive up to 15% cashback on transactions in Thailand, KBank's home country. To sustain the momentum of launching activities, KBank continues to conduct a series of interactive activities on social media with Vietnamese customers, especially the young. They represent a new generation, deeply concerned about personal finance to achieve life goals.

Among the many activities KBank has deployed, the trend of transformation with the KBank Cashback Plus card, in collaboration with KOLs and influencers, has created a sensation on social media. Specifically, KBank has collaborated with successful young individuals from various fields such as Sammy, Mai Ngo, Trang Phap, Quang Vinh, Ngoc Phuoc, and Nguyen Cao Ky Duyen, to produce a short video featuring the latest KBank Cashback Plus card to convey KBank's motto - "For customers first since 1945". Alongside footage hijacked the young generation's lifestyle, through this initiative, KBank also demonstrates a profound understanding of the insight of Vietnamese consumers, as reflected in the benefits offered by the KBank Cashback Plus card.

In order to introduce to the audience the 10% cashback feature available in the 6 most popular consumer goods catergories, KBank collaborated with 6 famous people representing each field.

Vietnam is one of the vibrant credit card markets experiencing rapid growth in recent years. However, the increasing number of credit card options tailored to different categories poses a challenge for Vietnamese customers in choosing the card that suits their lifestyle. Understanding this, KBank Cashback Plus was launched with the ability to automatically refund all transactions. From supermarkets, dining, online shopping & e-commerce to travel, entertainment & subscriptions, health & wellness, the KBank Cashback Plus card can automatically cashback 10% for successful transactions. Moreover, as international travel becomes the trend, KBank also offers an enticing privilege of up to 15% cashback on all transactions in Thailand, the homeland of KBank. The launch of this first credit card product is evidence of the commitment to providing quality services, effectively meeting the needs of users. At KBank, "For Customers first since 1945".

"In the current market, many cashback cards are either too restrictive to specific categories or offer low cashback percentages, making it difficult for customers to choose the right card for various spending needs. KBank saw this as an opportunity to introduce a more flexible option. KBank Cashback Plus stands out as the most convenient cashback card in Vietnam, offering up to 15% cashback on nearly every spending category, with a maximum cashback amount of up to a million VND. Additionally, KBank Cashback Plus features a 0% interest, 3-month installment program, helping customers manage their finances without the burden of debt. These features make KBank Cashback Plus an exceptional choice for both everyday payments and financial management." - Mr. Chat Luangarpa, Executive Vice President, shared insights on the decision to launch the KBank Cashback Plus credit card product.

In addition to the benefits provided to customers, this launch campaign also serves as a continuation of KBank's long-term vision in Vietnam. In recent years, amidst global challenges, Vietnam continues to maintain stable and impressive development not only regionally but also globally. This achievement owes much to a generation of dynamic, agile Vietnamese people with ambitious life goals. To assist Vietnamese individuals in achieving these goals through financial management solutions with ease and precision, KBank aims to be the most innovative bank with transformative products.

With a robust track record of success on the international stage and a wealth of experience in crafting diverse financial solutions for customers and after more than 3 years of operations in Vietnam market, KBank identified this is the time to launch a brand new transformative financial solutions for Vietnamese customers and re-emphasize brand in Vietnamese mind.

Mr. Chat Luangarpa, Executive Vice President, KASIKORNBANK (KBank)

"Vietnam's economy is on an upward trend, and a strong financial sector is crucial to support this growth. Despite the highly competitive market, KBank views this as a challenge to embrace, confident in our ability to compete effectively. Our vision is to deliver world-class financial services, and we believe we can contribute to Vietnam's economic progress by offering the best services to our customers.

Looking ahead, KBank aims to extend our services to be accessible to all segments of the population, both in urban and rural areas, catering to customers from mass market to affluent sectors. The key to winning is to create products that truly meet customer needs, offering a diverse range of valuable benefits. By focusing on understanding and addressing the unique preferences and requirements of our customers, we can ensure our products stand out and deliver exceptional value." - Mr. Chat Luangarpa, Executive Vice President shared.

Proud to be one of the leading banks in Thailand with 80 years of history since 1945, KBank believes that this launch campaign serves as a gateway to forging the connection between the bank and Vietnamese customers. Following our motto of "For customers first since 1945", KBank is committed to continuous innovation and delivering superior solutions not only supporting the prosperity of customers but also contributing to the country's development process.

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